Websites are possibly the most critical aspect of business communication today. It is the official communication vehicle for every organization and is considered the original and authentic source for information and announcements by almost everyone. The website is also the standard point of reference for anyone looking for information about the organization. All other methods of communication and promotion now need to point to the website that has the ability to provide large volumes of information, be well organized, classification enabled and searchable and most importantly provide real time and interactive information from organization systems.
Marketing is one aspect and objective of a website but a website is today a lot more. A website can be a point for sales information, the point for electronic customer service information and systems, the publication centre for news and announcements, the point of entry for real-time systems of the organization including customer relationship, supply chain, enterprise resource planning and human resources and also the central point of all e-commerce, ordering and retailing of products and services of the organization. Websites have a lot of software and databases now to back them and can be a complete online interactive system that represents the organization 24 x 7 and delivers services.
Marketing is also a critical area for any organization. The internet is the lowest cost medium for advertising, promotion and marketing. It is also the only interactive and actionable medium ie a user can come in, ask questions, get answers and also immediately order a product or service, complete payments and have the delivery done if electronic or on its way if physical.
Internet marketing and online advertising are today 5% of the total advertising spend worldwide and expected to grow to 15-20% of the pie in the next few years. Marketing is therefore now critical dependent on the internet and every organization needs to look at this aspect very seriously. Marketing over the internet can result in substantially reduced costs of total advertising and promotion as well as sales interaction and actual sales transactions.
Indiamap Hosting provides services for both the design and development of comprehensive and feature filled websites as well as the marketing and promotion of the organization, products and services through the internet.
Indiamap's website team visualizes the organization's website strategy, formulates a marketing concept, provides detailed and comprehensive visual, interaction, content and software design for the website and then develops, produces and tests for quality assurance before implementing and putting it live. The Indiamap Hosting team then also maintains and manages the website including content updates, software maintenance and enhancements, performance monitoring and review and continuous ongoing improvements and enhancements.
Indiamap Hosting's internet marketing team provides a complete range of services and programs for internet marketing, online advertising, promotion, customer response and measurement and strategy formulation for brand building and customer acquisition. Our services cover search engines, email marketing, communications, automation, measurement systems and online media planning and strategy, all of which collectively drive the brands' promotion and growth.
These two areas, one technology driven and the other media and marketing focussed are constantly evolving and Indiamap Hosting is upto date on developments and methods. We research and track progress, trends and methods and also develop our own which we put to use and refine and improve to make them invaluable for our customers.
Indiamap Hosting helps our customers to take complete advantage of the power of the internet for communication, online interactivity and marketing.
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Websites + Marketing