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 Services
: Website Design |
It is known through studies that the average time that a reader on the internet spends on a website is only a few minutes and the need to move forward to other websites and searches is a very strong impulse. The initial look and attractiveness of the website together with the promise of good content determines whether the reader goes past the home page or moves on to other websites.
There needs to be a constant pull or draw on the reader to move from one section of the website to another without getting distracted or wanting to move on to another website. Good website design can help ensure that the reader stays on the website longer and also reads information that you would like the reader to know about.
A good website design helps create a strong first impression and also helps provide comfort and ease to the reader while s/he goes through detailed sections of the website. A good design must be backed by strong and useful content for the reader to continue to explore the website.
A lot of website owners and designers believe that good looks are the most critical factor in a website. While good looks and a strong graphic design are important attributes these need to be balanced well with the other attributes and elements as well as optimized to ensure that other factors such as high downloading time, a loss of focus with the real message in the page, loss of pull with the search engines and lower usability of the website among others do not lower the overall attractiveness of the website.
Indiamap Hosting blends and balances all the factors that are needed in the design process to create a holistic design that appeals to the reader and addresses the various other criteria and elements. Our designs are visually very attractive but optimized with graphics that ensure quick downloading time, one of the reasons for a reader to lose interest in your website.
Websites have universal access and it is important for us to know the various audience profiles that are going to be visiting our website and the cultural and language nuances that we need to factor in. Universal appeal and presentation can be the most effective way of ensuring that we appeal to all the types of readers that visit the website and is recommended unless the website is specifically targeted for a local or cultural theme.
Our team with its expertise in software design and development places a lot of emphasis on usability and the interaction that the reader has with the website and its content. Design for usability ensures that the reader is able to use the website well without getting lost or finding the interfaces non-intuitive and difficult. We need to bear in mind that there is no training that a reader can be provided for navigating through a website and the interfaces and sections need to be very intuitive so that the user can get to specific areas of the website with ease.
A critical success factor for a website is when a reader is able to find the specific information that s/he is looking for such as the availability of a product or the address of an office. Good usability design helps ensure quick and intuitive access to information on the website.
A strong factor in design is the need to be able to direct the reader to specific messages and areas of the website that you believe will be of interest and useful for the reader and which you would like the reader to consider in their evaluation of content on the website. The design and usability of content needs to provide this. Without these cues it is possible that the reader will skip these sections without knowing they are part of the website.
A lot of websites provide good information and content but fail in drawing the readers' attention to promotions and specific products and services that they might be interested in. Good design can help ensure that these deficiencies are corrected and the website helps build more interest and awareness in the reader for the organization's products and services.
Indiamap Hosting places a lot of emphasis on design and usability and the need for the customer organization and its team to be confident and in sync with the look and operation of the website. The website for an organization is its presentation quite like a brochure or a visiting card or an exhibition stall. It is therefore very important for the team within the organization to like and be confident about the website and be sure that it presents information and the company and its brands, products and services in just the way they want to position and present them.
Indiamap Hosting has a very detailed and interactive process in the design phase and we present designs and discuss these in detail with the members of the customer team to ensure that the focus, message, presentation style and overall objectives of the website are being addressed well and are in sync with the thinking of the team and the other promotions and media being used.
Indiamap Hosting has a team of very experienced designers for visual, content and interaction and the team works closely together on each website project to ensure a balance, holistic and effective design.
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