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 Services
: Sales Software |
Direct and personalized selling has been used as the method of marketing and sales for industrial and corporate products and services from the time selling was invented. Knowing your customer is critical to the method of direct marketing and sales.
Consumer products were not built on the direct selling model. They were instead built using the mass marketing or the advertising and promotion model. The company did not get to know the customer and the customer had a loyalty to the brand by only using the product and not by having a relationship with the company behind the brand.
All of this is changing. Information technology and intense competition means that companies need to know their customers better and create relationships that go beyond merely the use of the products. Personalized communication, events and interaction, and detailed knowledge of product usage and history are all part of the sales and marketing process for companies and brands from industrial and corporate to consumer as well. Automobiles, computers and telecommunications products are all consumer products but the art of relationship building and personalized communication has come into these product segments too.
Take the multi-level marketing method adopted by a number of consumer product and cosmetic companies. These are all ways to name and profile customers and build a personalized brand relationship.
Software allows us to automate our information storage and management and our communication processes and integrate our sales and marketing to make them highly automated and yet personalized. Brand growth and sales and servicing are being deployed through the direct route increasingly and companies want to know their customers better and service them with personalized care.
Sales Force Automation is a technology trend that is gaining popularity with companies who are having their complete sales team work through an integrated sales and marketing software system.
Indiamap Hosting brings you a leading software solution Nixel Direct that will help you automate your sales force and processes and also enable you to profile and build direct and personalized relationships with your customers. Nixel Direct can help you manage information about hundreds of thousands of your customers across locations and time zones and still know about each of them and offer them communications and service that you would normally provide to a select few. This methodology can help you create strong and binding relationships with your customers and excel at knowing them better and delivering better service.
Nixel Direct will also help you automate your sales and marketing process by integrating campaign management, direct marketing, tele-marketing, call centres, personalized communication, sales force operations and order and revenue management into a single digital environment that your entire organization can adopt spread across locations.
Nixel Direct is a simple to use solution for direct sales and marketing and offers a low learning curve and a high degree of comfort and ease for your team. Nixel Direct provides very reliable and accurate methods of storing, recalling and reporting information about your customers and automating the process of promotion, communication, enquiries, sales discussions and order closures. Nixel Direct also automates the process of reporting, monitoring, analysis and tracking of your sales performance, targets, activities and initiatives.
Indiamap Hosting offers Nixel Direct by a simple and cost-effective route of operating it from our infrastructure with 24 x 7 availability and personalized technology and user support. Indiamap Hosting's infrastructure enables you to have Nixel Direct available to your team at all their locations and even during their travel at all times with high performance and reliability. Our team manages the systems and ensures uptime and maintenance.
Using Nixel Direct you can have your sales team working from a high quality advanced marketing and sales management environment and your managers at all levels can have reporting, analysis and decision-making made simple and effective.
Your organization can leverage on the power of knowing your customers better and being able to communicate with them one-to-one even when the number of customers is very large. Indiamap Hosting's delivery of Nixel Direct to your organization can help transform your sales team and save you large costs in sales and marketing.
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