About Us   Services   Pricing   Knowledge   Support   Contact Us   Methodology : Indiamap Design Methodology : Marketing Concept The marketing concept is an initial period of research, discussions, thought and planning for the website. It is critical that the website be seen as a medium for marketing and communication with an audience that is a mix of customers, partners, suppliers, your employees, academia, government, your competitors and anyone else who is interested in your areas of expertise and services. The marketing concept helps look at the online media landscape in which your website will operate. The Indiamap Hosting team studies the area on the internet, looks for competitors, peers and other resources and reflects on these while looking at how you would like to position yourself and communicate to your audience. Audience selection and preferences also need to be looked into carefully. If your audience is going to be predominantly from the Latin American countries, your website is likely to be better appreciated if you have the website either in Spanish or have Spanish reader can go over. Indiamap Hosting places a lot of emphasis on the marketing concept since this is the phase where a holistic view is taken and we involve our senior and experienced members of our team in deliberations. This experience is rich and comes after working and understanding the internet medium for the decade of its existence. The points that we receive from these experts are clear and driven by the experience of what is likely to work better with your type of product and audience profile. The marketing concept defines the website clearly and some of the areas that it details are   Who is your audience and what are their preferences   What is the presence of your competition and peers and how can you leverage this while positioning yourself   What critical attributes should your website have to ensure that the reader derives value from it   What are the internet marketing possibilities that we can exploit and what are the design criteria for these   How must the visual and interaction design be emphasised to address the marketing and communication objectives   What is the treatment and style that the content and copy must have to appeal better to the universal reader   What interfaces, software and databases will add value to the website and to the audience and make the communication stronger The marketing concept thus defines the strategy and fundamental line of thought for the website. The rest of the design follows this strategy. The marketing concept needs to be discussed in detail with the customer team to ensure that it is in line with the product and brand attributes and the marketing team agrees with the direction and components of the design and communication. Our Services   Internet Marketing   Website Design   Hosting + Management   Business Solutions   Email Services   Content Writing   Website Management   Sales Software   Intranet   Customer Care Copyright 2001-2006 Indiamap Hosting. All rights reserved.