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  Methodology : Indiamap Design Methodology

Indiamap Hosting has developed a structured methodology for our design process that enables us to create websites that work better and deliver positive results for our customers. Our methodology blends in several areas and methods and provides a holistic framework for website design and online communication.

The Indiamap design methodology is based on the principles of marketing, communication, internet reader preferences, software technology capabilities, user interaction principles, visual design science and techniques, search engine and robot working methods and internet bandwidth optimization among several others. These principles together ensure that every website that is designed by our team holistically incorporates and balances the requirements and limitations that all these areas impose and brings out the best and most optimum blend. Our website design objectives are results driven and we believe by a good mix of these considerations we can ensure that the website has a high success factor.

One simple way for us to ensure that these multiple and sometime conflicting viewpoints are brought together well is to have a multi-member team look and think through the design. This way the various angles of thought come together and the team smoothens and optimizes these to bring in the best fit into the design. The Indiamap Hosting team has professionals from media, communication, marketing and technology and we leverage this vast expertise and experience to create designs that are robust, user friendly and effective in communication.

We are careful not to lose ourselves in one line of thought such as visual appeal or search engine optimization. These run the risk of including negative factors from the others areas that neutralize the benefits of the positives. Web design like in any other communication needs to be well balanced to have a universal appeal.

One point of focus in the design methodology is the need for universal appeal. While we believe that the website represents a persona of the organization or product that is represents and the organization's team needs to feel good about the website and its construction, our objective is also to bring in a universal appeal that will help bring in a pleasant feeling in the majority of the diverse internet audience that is likely to visit your website.

Unlike other media, the internet cuts across age, cultures, professions and attitudes. We are in a global melting pot and we need to identify our audience well and ensure that the website touches on the right chords in the majority of our readers. Cultural aspects need to be carefully factored in and so must language nuances. We also try to ensure that visual appeal is as universal as possible to ensure that cultural biases are eliminated.

The Indiamap Design Methodology is one that we have found brings in the best from our team and we hope our customers find this true as well. The successes that our customers have enjoyed could possibly be in part to the deep thinking, research and planning that goes into every design that we create.

Our design of a website follows some stages that help us research and led to a holistic design that meets the objectives.

These are


  Marketing Concept
  Visual Design
  Interaction Design
  Content Design
  Software Design


These stages are discussed in more detail individually in this section.



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