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FAQs - SEO Marketing
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- What is Search Engine Optimization and why it is important for my business?
Search Engine Optimization also known as SEO. It is a process of enhancing the visibility and structuring the web-page so that it is found, read and indexed by search engines in an effective manner. SEO is a non-paid method to improve ranking of the website.
Let us see, how it is important for you: suppose you have a great website and it is placed in the web but it is not getting enough visits because your prospects are unable to find you on the web. This way you might just lose a valuable customer and to make you visible on the web for your prospects you need proper structure and good ranks in the search engine and SEO caters both.
- Is it a one time investment?
No, it is a continuous process and you have to pay for it because one of the internet experts will be sitting and doing the job for whole day and he will let the team know about top rated keywords so that, they can integrate it in your website to enhance the content, structure and to improvise ranks.
- When should I start doing it?
As soon as you have your website you should start you SEO activity so that, your prospects can locate you easily.
- What is keyword analysis?
This is the first and foremost step for search engine marketing campaigns. It is time-consuming and is a continuous process. Keyword analysis optimizes a website and also makes you findable.
- What is title and Meta description?
Title is an important part of any HTML page. It is a title in the browser toolbar, it provides a title for a page and it is also displayed in the search results.
A Meta tag is an HTML tag containing descriptive information about a webpage. This description is not displayed in the browser but it is necessary while crawls.
- How do I know that my SEO is working?
The results of your SEO efforts can be observed over a period of 3-6 months. To check SEO you can do the following:
- Check your Google ranking
- Traffic in the website for a period
- Check back-links
- How do I finalize suitable keywords for my website?
SEO expert will give hundreds of keywords to you but ultimately you will have to decide which keywords to take and which one you want to drop. Selecting right keywords is important for your ranking as well as for visibility. To select them you need to identify your Target audience, Competition and Number of global and local search.
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